Human-Centered. Results-Driven.

Each project tells a story of collaboration, research, and design excellence. Explore how I create experiences that not only look great but work beautifully for users.

Redesigning AI Prompting

AI
Interface Design
Product Design
Adaptive
A three-level control system that makes AI easy to use by setting defaults for your project (Project DNA), adjusting responses on the fly, and editing outputs with smart tools.
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AI UX Playbook: Research Backed Framework

AI
Guidelines
Systems Thinking
Transforming 70+ peer-reviewed research studies into actionable design patterns that help AI teams build trustworthy, user-controlled experiences across the entire product lifecycle.
Read more

AI for Emotional Insights and Personalization

AI
Personalization
Product Design
Concept
Capturing real-time body signals, heart rate, skin conductance, and movement, an AI app interprets emotional states that will provide users with actionable insights and device personalization.
Coming soon

Optimizing Pattern: UX Design for Growth & Engagement

Case Study
UX/UI Design
DTC
Growth
Design System
DTC
How do you elevate 7 distinct brands under one roof? Working on Pattern Brand's UX, conversions rose 23%, and experience transformed into a seamless, high-performing user journey.

+23%

Conversion Boost

-8%

Cart Abandonment
See how

Conversions grew 23%

User research led to a mobile-optimized Onsen redesign, boosting conversions by 23%.

Data-Driven Strategy

Data informed content strategy, that engaged and educated the brand's users.

UX Optimization

Streamlined design and user flows resulted in faster and more efficient user experience.

From Clicks to Conversions: 7 Designs of Landing Pages 

Case Study
Landing Pages
UX/UI Design
A showcase of landing pages designed to boost engagement and conversions for various clients through thoughtful, data-driven design.

+45%

Conversion Boost

+60%

Engagement Boost
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You’re not just hiring a designer. You’re gaining a partner who is invested in your success.

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