Strategic UX with results.
I'm a UX designer merging growth design and emotional UX design research, to create high-converting digital products that engage and resonate deeply with your users.
Explore My Work
UX/UI Design
Growth
DTC
Design System

Driving 23% Growth Across 7 Brands with UX Design

How do you elevate 7 distinct brands under one roof? 
By improving Pattern Brands UX, conversions raised 23%, and experience transformed into a seamless, high-performing user journey.
See how

Conversions grew 23%

User research led to a mobile-optimized Onsen redesign, boosting conversions by 23%.

Data-Driven Strategy

Data informed content strategy, that engaged and educated the brand's users.

UX Optimization

Streamlined design and user flows resulted in faster and more efficient user experience.
Landing Pages
UX/UI Design
Replo
DTC

Landing Pages Optimized for Conversion

A showcase of landing pages designed to boost engagement and conversions for various clients through thoughtful, data-driven design.
See more
AI
Passion Project
Product Design

AI for Emotional Insights & User Well-being

Capturing emotions through digital interfaces is challenging. But what are the user interaction possibilities, and how can emotional AI technology evolve?
Coming soon

Crafting User-Centric Experiences

Welcome to my corner on the web!

In short: I'm a UX designer with a focus on growth design, with 4+ years of experience designing for start-ups in e-commerce, AI, HR Tech, and other industries. 

I'm passionate about creating user-centered digital experiences that blend innovation, psychology, seamless functionality, and good business.

What I do:
• Design digital products that are visually stunning and easy to use.
• Make data-informed design decisions that drive results.
• Provide insights to improve your site or app experience.

Outside of work, I’m crafting emotional maps, reading books, and traveling the world for inspiration. I work remotely from Italy, collaborating with teams across the globe.
More about me
Companies I've worked with:

Building tech that brings out the best in humanity.


Here's what I bring to the table:
- Data-driven & user-centered design decisions.
- Visually engaging and impactful designs for mobile & web.
- My designs are informed by user psychology, ensuring both visual appeal and usability.
- User research methodologies
- Knowledge of building Design systems for efficient and scalable design.
- I design (in Figma) and build (in Replo) highly converting landing pages.
- Collaborative & Growth-Oriented: I'm a strong team player and a lifelong learner dedicated to staying ahead of the curve in the ever-evolving design landscape.

Your Partner in Creating 
Exceptional Products

UX Audit and Design
By evaluating user flows and performance data, I identify the low hanging fruit areas.
Problem-Solver
I thrive on tackling complex problems, like AI products, making them simple.
Conversion Optimization
Proven track record of boosting conversions through UX improvements.
User-Centric Focus
Ensuring that every touchpoint in the product experience is intuitive and engaging.
Research-Driven
Recommendations are always backed by data and real user feedback.
Visually Stunning
Visually stunning designs create a strong first impression and enhance your brand’s identity.

Feedback

  • " Tanja is a natural UX designer and an eCommerce leader who understands how to balance creative and conversion-driving design to drive a direct-to-consumer business forward. She is incredibly organized and was instrumental in helping us manage and execute strategies that helped us achieve revenue targets, increase conversion rate, and improve the overall customer experience."

    Meredith Doherty

    Director of Business Development at Nift
  • " Tanja is amazing. I loved working with her. 
    So freaking communicative and easy to work with. 
    She was fast, adaptive, and had no ego. I will DEFINITELY be working with her again."

    Alex Kruger

    CEO of Scale Army
  • " Tanja is an exceptional and talented UX designer. Her ability to combine creativity with a data-driven mindset allows her to make recommendations that elevate the final product.

    She is also a delight to work with: easy to get along with, proactive, and always striving to go above and beyond. Working  with Tanja elevated my own approach to design. It's rare to find someone who brings this level of passion, skill, and user focus to their work."

    Kevin Nguyen

    Ecommerce Manager at Pattern Brands
  • " Tanja is a talented and strategic UX/UI designer with a deep understanding of user-centered design. She made significant contributions across 7 brands, driving conversion through website redesigns, CRO updates, and cross-functional projects. 

    Her creativity, data-driven mindset, technical expertise, and collaborative spirit make her an invaluable asset to any team."

    Anum Tariq

    VP of Creative at Pattern Brands

Design that supports product growth

Let's work together and make impactful digital experiences. I'm currently open to remote opportunities. Get in touch!

This site was designed in Figma and built in Oxygen by Tanja Radovanović.
© 2024 · All rights reserved